Chef Sebastiano Ferlito

With more than 20 years of international experience across Italy, Europe, the United Kingdom, the United Arab Emirates, and Africa, I have successfully led hospitality projects from concept creation and business planning through to operational execution and multi-unit management.

My expertise spans hospitality strategy, menu engineering, cost optimization, operational design, and the development of standards, manuals, and policies that drive consistency and profitability. Throughout my career, I have launched and managed diverse hospitality ventures, including restaurant concepts, coffee chains, catering operations, and large-scale hospitality projects.

Serving in senior leadership positions, including Director of Operations, I have overseen cross-functional teams, managed complex pre-openings, and implemented operational frameworks that support sustainable growth. My approach combines strategic vision with hands-on execution, ensuring that concepts are not only innovative but also commercially viable and operationally efficient.

I am passionate about creating hospitality experiences where simplicity, quality, and operational excellence come together to deliver exceptional guest satisfaction and long-term business success.